A good way to keep visitors on your website and reduce bounce rate is to use a “random post” button. This button can be used anywhere on your website (you can see ours in the sidebar), and when clicked it will take the visitor to a completely random post.
This is actually very easy to achieve, you simply add the following code into your theme’s function.php file:
add_action('init','random_post');
function random_post() {
global $wp;
$wp->add_query_var('random');
add_rewrite_rule('random/?$', 'index.php?random=1', 'top');
}
add_action('template_redirect','random_template');
function random_template() {
if (get_query_var('random') == 1) {
$posts = get_posts('post_type=post&orderby=rand&numberposts=1');
foreach($posts as $post) {
$link = get_permalink($post);
}
wp_redirect($link,307);
exit;
}
}
The create a link and put it in the desired location of your website. The link should look something like the following…
<a href="/?random=1">Random Post</a>